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We are challenging running stores in and around the Detroit area to go head-to-head for bragging rights. The running store with the most registrants in the 2022 Belle Isle New's Year Eve Run wins the trophy!

It's so easy - when someone registers for the event, they can select the store they want to represent.

We are very honored to present this challenge and hope you will join us in commemorating Jeanne Bocci for her 50+ year commitment to the running, racing, and Southeastern Michigan communities.

All we ask is that you engage with the runners and walkers of your store, and promote this healthy challenge for a year-end celebration.

Immediately following the 2022 Belle Isle New Year's Eve Run, we will have a special ceremony to announce the winning store and introduce the trophy.The winner gets to keep the trophy forever!

The winner gets to keep the trophy forever!

Your store will receive free marketing and be provided with an opportunity for you to host a swag party at a single store location on a selected date. You will also receive a coupon code for one (1) free race entry for a Store Ambassador.